Guidelines to preserve the All India Character of
Centrally Sponsored Scheme (CSS)
GOVERNMENT OF INDIA
MINISTRY OF FINANCE
DEPARTMENT OF EXPENDITURE
D.O. No. 66(1 )/PF.II/2015
31st August, 2017
Dear Secretary,
You
are aware that Government of India is implementing Centrally
Sponsored
Schemes (CSSs) within the framework of National Development
Agenda set
by Committee of Chief Ministers constituted by NITI Aayog,
These schemes
cater to pan Indian developmental requirements and are aimed
at
achieving comparable levels of development and welfare
across the States
and regions. To this end, it is essential to maintain
uniformity in the
core features and implementation process of the Schemes, It
should be
understood that Parliamentary approvals through budget
provision and
appropriation have been received for implementing the Schemes
as per
their core features.
2, Accordingly a set of guidelines
is enclosed
which may be suitably incorporated in the architecture of all
the CSSs
being implemented by your Ministry/Department to ensure
proper adherence
to the core features reflecting the all India character.
3, Action taken in this regard may be kindly intimated to the
Ministry of Finance.
Warm regards,
Yours sincerely
(Ashok Lavasa)
All Secretaries to the Government of India.
Guidelines to preserve the All India Character of
Centrally Sponsored Schemes (CSS)
The
specific name and details of each scheme receive
Parliamentary approval
through budget provision and the process of appropriation.
Therefore,
releases of funds for such schemes and their utilization must
necessarily be strictly in accordance with the Parliamentary
authorization.
(ii) For each CSS, a set of core features
consisting of the target group, funding pattern and delivery
mechanism
apart from its name, logo and tag line may be made
unalterable by the
State Governments.
(iii) The existing guidelines of the Centrally
Sponsored Schemes (CSS) should be examined and important
elements
identified which define the national character of the scheme.
There
should be strict directions against any change to these at
local level.
Names like National Mission or Prime Minister's programme
should be used
to reflect the all India character of CSS.
(iv) All Centrally Sponsored Schemes should make suitable
provisions for:
(a) Media Campaign by the Central Ministries/Departments
concerned .
(b) Development of common creatives that can be passed on to
the States for implementation.
(c) Utilizing Doordarshan and All-India Radio for effective
communication.
(d) Short messages could also be sent to beneficiaries for
building a national
perspective.
(v)
Programmes like the Mid-day Meal and Food Security
implemented through
0/0 Food & PDS may be added to the list of programmes
under the
District Development Coordination and Monitoring
Committee (DISHA)
framework.
(vi) Workshops may be organized by the Administrative
Ministries to highlight the national character and the role
of Central
Government in the implementation of these schemes.
(vii) Ministries may take up evaluation of the performance of
the schemes by experts as deemed appropriate.
(viii)
Branding of Schemes with a well-recognized logo and a tag
line is an
effective way to project their All-
India character. The guidelines
should clearly specify the places where the logo should
appear in the
advertisements, display boards, written communications,
etc.
(ix)
All Ministries administering CSS may be required to maintain
data bases
of beneficiaries indexed with their Aadhaar Card and Mobile
numbers.
(x) Ministries may establish appropriate mechanism for
communication with the beneficiaries of the Centrally
Sponsored Schemes.
(xi)
Centrally Sponsored Schemes may be launched simultaneously
in several
States by dignitaries such as Union Ministers, Member of
Parliament
etc., to give high visibility and publicity to the Schemes
for the
information of the public at large.
(xii) Regular campaigns may be
conducted involving the beneficiaries to educate them on the
features
and benefits of the schemes. Success stories may be given
wide publicity
to provide role models to prospective beneficiaries and
implementing
agencies.
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